Sequence and Timing in Strategy

Getting the sequencing of your steps and then the timing of your actions is absolutely crucial for the success of any strategy. Even then, a competitor’s strengths and its upward momentum could still be an obstacle, despite all the advantages you bring to the arena.

Here is one interesting set of moves made by Apple that take into account their own capabilities and also an understanding of where a competitor is in the life of its product. The moves here are not simply a matter of what Apple is great at but also timed at a point where the competitor is at the weakest point.