Even with AI-coding, the key to product success is distribution and proprietary access to customers.
More and more programming tasks are being offloaded to AI. The economics of developing software has changed forever.
So, if the cost of developing the app is low and speed to market is high, what will differentiate one product from the other?
The ease of adding features will make it harder and harder to add value by providing yet another feature. After all, if you can add the feature today, a competitor can neutralize that in another week.
Sales, distribution, control of channels, proprietary access to customers will become even more important.
When software is not differentiable, helping customers navigate change, being the trusted confidant, will become a super-power.
In the long arc of software GTM, the importance of sales and success never really went away but the tech world had been under an illusion for a long long time that product is the king. AI-coding has changed that.
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