Customer gold is not AI-generated summaries of customer calls. If ever there was a map of customer research findings, AI-generated summaries would have a big red flag with the label, “Here Be Dragons”.
Over at Common Cog, Cedric Chin shows how to really break down a customer interview.
Folks, this is the grunt work required to truly understand customers and prospects. If you can do this today, you are already ahead of everyone else who is choosing to read AI summaries.
In this article, scroll down to the section “The Sales Safari Technique” to see how gold is discovered.
Below Water Level 
2 responses to “Customer Gold”
[…] Customer feedback is gold but AI summarization tools add more distance and abstractions between teams and customers. The more abstractions, the more diluted or insight-free are the decisions, the more time-lag to actual value and more late you are in the market. […]
LikeLike
[…] I’ve been jamming on the issue of management of customer feedback[Post1, Post2, […]
LikeLike