<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress.com" -->
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"><url><loc>https://belowwaterlevel.com/2026/01/31/compound-products/</loc><lastmod>2026-02-16T15:49:45+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/30/code-creates-culture/</loc><lastmod>2026-01-23T12:28:23+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/06/19/buyer-motivation/</loc><lastmod>2026-01-23T12:27:20+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/07/14/what-good-is-a-problem-part-1/</loc><lastmod>2026-01-23T12:25:51+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/07/24/what-good-is-a-problem-part-2/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/07/struggle-to-price-connection.png</image:loc><image:title>STRuggle to Price Connection</image:title></image:image><lastmod>2026-01-23T12:24:31+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/12/27/customers-dont-see-opportunity/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/12/screenshot-2025-12-27-at-7.39.33-am.png</image:loc><image:title>Screenshot 2025-12-27 at 7.39.33 AM</image:title></image:image><lastmod>2026-01-23T12:24:12+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2026/01/14/reset-product-manager-training/</loc><lastmod>2026-01-23T12:21:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/about-me/</loc><lastmod>2025-07-27T08:19:53+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://belowwaterlevel.com/2025/07/20/a-problem-is-the-origin-of-all-value/</loc><lastmod>2025-07-24T03:36:01+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/07/08/what-is-a-problem/</loc><lastmod>2025-07-08T06:26:56+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/27/the-only-questions-that-matter/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/screenshot-2025-05-23-at-12.20.33-am.png</image:loc><image:title>Screenshot 2025-05-23 at 12.20.33 AM</image:title></image:image><lastmod>2025-05-27T11:58:22+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/26/zombie-features/</loc><lastmod>2025-05-26T04:57:11+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/22/obstacles-to-good-problem-definition/</loc><lastmod>2025-05-22T05:21:13+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/15/why-cfos-must-care-about-bugs/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/screenshot-2025-05-15-at-12.13.40-pm.png</image:loc><image:title>Screenshot 2025-05-15 at 12.13.40 PM</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/screenshot-2025-04-07-at-5.09.58-pm-1.png</image:loc><image:title>Screenshot 2025-04-07 at 5.09.58 PM</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/screenshot-2025-04-07-at-5.09.58-pm.png</image:loc><image:title>Screenshot 2025-04-07 at 5.09.58 PM</image:title></image:image><lastmod>2025-05-17T09:37:20+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/16/waste-in-software/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/screenshot-2025-05-16-at-6.03.58-pm.png</image:loc><image:title>Screenshot 2025-05-16 at 6.03.58 PM</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/screenshot-2025-05-16-at-6.05.53-pm.png</image:loc><image:title>Screenshot 2025-05-16 at 6.05.53 PM</image:title></image:image><lastmod>2025-05-16T17:45:03+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/06/managing-customer-feedback-is-not-the-point/</loc><lastmod>2025-05-06T11:58:01+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/05/02/drinking-from-the-feedback-firehose/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/feedback-journey.png</image:loc><image:title>Feedback Journey</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/05/sources-of-pm-information-1.png</image:loc><image:title>Sources of PM Information (1)</image:title></image:image><lastmod>2025-05-02T09:56:17+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/09/06/product-leadership-when-capital-is-abundant-no-more/</loc><lastmod>2025-04-22T10:48:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/04/22/feedback-firehose-ai-powered-mis-incentives-edition/</loc><lastmod>2025-04-22T03:58:22+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/04/21/customer-gold/</loc><lastmod>2025-04-21T14:49:35+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/04/10/separated-ness/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/04/screenshot-2025-04-10-at-10.17.36-am.png</image:loc><image:title>Screenshot 2025-04-10 at 10.17.36 AM</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/04/screenshot-2025-04-10-at-9.29.45-am.png</image:loc><image:title>Screenshot 2025-04-10 at 9.29.45 AM</image:title></image:image><lastmod>2025-04-10T05:32:10+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/04/03/the-product-king-is-naked/</loc><lastmod>2025-04-03T12:46:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/03/24/taming-tam-expansions/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/03/screenshot-2025-03-27-at-6.28.38-am.png</image:loc><image:title>Screenshot 2025-03-27 at 6.28.38 AM</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/03/screenshot-2025-03-24-at-9.50.33-am.png</image:loc><image:title>Screenshot 2025-03-24 at 9.50.33 AM</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/03/img_6837.jpg</image:loc><image:title>IMG_6837</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/03/954790579_8d6fdf3e24_w.jpg</image:loc><image:title>954790579_8d6fdf3e24_w</image:title></image:image><lastmod>2025-03-27T01:11:38+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/03/18/wrong-side-of-the-brain/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/03/screenshot-2025-03-16-at-4.01.26-pm.png</image:loc><image:title>Screenshot 2025-03-16 at 4.01.26 PM</image:title></image:image><lastmod>2025-03-19T04:26:51+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/03/17/prompts-vs-the-people/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/03/screenshot-2025-03-13-at-9.52.58-pm.png</image:loc><image:title>Screenshot 2025-03-13 at 9.52.58 PM</image:title></image:image><lastmod>2025-03-17T04:06:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/10/05/prioritize-through-purpose/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2024/10/screenshot-2024-10-04-at-5.33.46-pm.png</image:loc><image:title>Screenshot 2024-10-04 at 5.33.46 PM</image:title></image:image><lastmod>2025-03-05T18:05:01+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/02/13/logic-of-small-teams/</loc><lastmod>2025-03-05T18:04:49+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/02/19/where-systems-and-strategy-intersect/</loc><lastmod>2025-03-05T18:04:37+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/03/05/hard-stop-to-big-teams/</loc><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/02/w170324_martin_strategychoice-2.png</image:loc><image:title>W170324_MARTIN_STRATEGYCHOICE 2</image:title></image:image><image:image><image:loc>https://belowwaterlevel.com/wp-content/uploads/2025/02/w170324_martin_strategychoice.png</image:loc><image:title>W170324_MARTIN_STRATEGYCHOICE</image:title></image:image><lastmod>2025-03-05T18:04:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/09/12/%f0%9d%97%a7%f0%9d%97%b5%f0%9d%97%b2-%f0%9d%97%a7%f0%9d%97%bc%f0%9d%98%82%f0%9d%97%b0%f0%9d%97%b5%f0%9d%98%86-%f0%9d%97%99%f0%9d%97%b2%f0%9d%97%b2%f0%9d%97%b9%f0%9d%98%86-%f0%9d%97%a7%f0%9d%97%b5/</loc><lastmod>2025-02-17T01:59:06+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2025/02/13/will-ai-reduce-ageism-in-tech/</loc><lastmod>2025-02-13T12:02:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/10/23/strengths-weaknesses-a-matter-of-context/</loc><lastmod>2025-01-30T17:41:23+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/10/25/writing-for-readers/</loc><lastmod>2025-01-30T17:38:04+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/10/10/in-conflict-reconcile-instead-of-taking-sides/</loc><lastmod>2025-01-30T17:36:09+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/11/13/leadership-behaviours/</loc><lastmod>2025-01-30T17:33:45+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/11/14/working-with-humans/</loc><lastmod>2025-01-30T17:31:26+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/12/11/sequence-and-timing-in-strategy/</loc><lastmod>2025-01-30T17:28:45+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2024/12/27/amazon-style-prfaq-to-lead-and-align/</loc><lastmod>2025-01-30T17:21:19+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2023/09/18/product-led-growth-is-a-flawed-mental-model/</loc><lastmod>2024-09-18T12:59:03+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com/2023/10/10/how-to-address-tech-debt-in-the-roadmap-is-the-wrong-question/</loc><lastmod>2024-09-18T12:50:44+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://belowwaterlevel.com</loc><changefreq>daily</changefreq><priority>1.0</priority><lastmod>2026-02-16T15:49:45+00:00</lastmod></url></urlset>
